In this demo for the first time ever we have used verification mechanics for the phone numbers and we have achieved the following quantitative results:
1. After watching a 15-second video clip viewers spent 49 seconds on the micro-site on average, which increased contact time with the brand by 3.3 times compared to watching an ordinary non-interactive video clip;
2. The coverage of the advertising campaign was 94378 viewers, 15.1% of them interacted with the video clip;
3. Viewers' involvement in the interaction was 20.3% - indicator 1.5 times higher than the average, which means that the viewers are really interested in financial services.