This micro-website featured a demonstration of the automobile characteristics, availiable new colours and a "Sign up for a test drive" button, all at the same time.
1. The average time the viewers had spent on the micro-website was 30 seconds. In comparison with the standard 15-second video viewing, the contact time with the brand is 2 times longer;
2. In 4% of unique impressions viewers became familiar with the detailed characteristics of the automobile;
3. More than 1% of viewers requested a manager callback in order to sign up for a test drive.