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Volkswagen

New VW Touareg model advertising campaign
Agency:
MediaCom
Mechanics:
Additional information about the car
Platform:
IVI.RU on SmartTV
Goal:
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
3%
CTR, transitions to interaction out of all showings
56seconds
Average time spent on the micro-website
27,3%
Eng. Rate, involvement in the interaction
The results

1. The average time the viewer had spent on the micro-website was 56 seconds. In comparison with the standard 30-second video viewing, the contact time with the brand is 1.9 times longer.

2. In 3% of showings the viewers became familiar with the car’s characteristics and learned about the special price offer.

3. The engagement rate was 27.3%. The multi-page micro-website format allows viewer engagement through interaction as well as increased contact time with the brand (without jumping to an external website).

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