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Volkswagen

New VW Touareg advertising campaign
Agency:
MediaCom
Mechanics:
Additional information about the automobile
Platform:
SmartTV app for ivi.ru
Goal:
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
3%
CTR, transitions to interaction out of all showings
56seconds
Average time spent on the micro-website
27.3%
Eng. Rate, involvement in the interaction
The results

1. Average time viewer spent on the micro-site was 56 seconds. In comparison with a standard 30-second ad video contact time with the brand increased 1.9 times;

2. In 3% of all showings viewers got familiar with the detailed specifications of the automobile and learnt about the special price;

3. Involvement in the interaction was 27.3%. The multi-page micro-website format allowed to involve viewers in the interacton as well as increase contact time with the brand (without jumping to an external website).

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