1. Average time viewer spent on the micro-site was 56 seconds. In comparison with a standard 30-second ad video contact time with the brand increased 1.9 times;
2. In 3% of all showings viewers got familiar with the detailed specifications of the automobile and learnt about the special price;
3. Involvement in the interaction was 27.3%. The multi-page micro-website format allowed to involve viewers in the interacton as well as increase contact time with the brand (without jumping to an external website).