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Volvo

Volvo XC60 & XC90 Special series advertising campaign
Agency:
Mindshare
Mechanics:
Manager callback order
Platform:
SmartTV app for IVI.RU
Goal:
Volvo
Volvo
Volvo
Volvo
5,43%
CTR, transitions to interaction out of all showings
38seconds
Average time spent on the micro-website
12,73%
Eng. Rate, involvement in the interaction
The results

1. The average time the viewer had spent on the micro-website was 38 seconds. In comparison with the standard 30-second video viewing, the contact time with the brand is 1.27 times longer.

2. In 5,43% of showings the viewers became familiar with the car’s characteristics and learned about the special price offer as well as test drive details. 

3. The engagement rate was 12,73%. The multi-page micro-website format allows viewer engagement through interaction as well as increased contact time with the brand (without jumping to an external website).

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