1. The average time the viewer had spent on the micro-website was 38 seconds. In comparison with the standard 30-second video viewing, the contact time with the brand is 1.27 times longer.
2. In 5,43% of showings the viewers became familiar with the car’s characteristics and learned about the special price offer as well as test drive details.
3. The engagement rate was 12,73%. The multi-page micro-website format allows viewer engagement through interaction as well as increased contact time with the brand (without jumping to an external website).